Team iQuanti
Digital Marketing Insights from : Team iQuanti
Velocitize Talks: About Privacy, Personalization & the Future of Advertising
“We’re in the age of big data. It’s interesting how the acknowledgement of data now even permeates into pop culture and the lexicon. People understand that they’re being tracked. People understand that data now is being gathered about them. And... read more
Are These 4 User Interactions Tagged in Your Enterprise Website?
You may be overhauling your website, implementing a tag management system for the first time or upgrading your existing tag management setup. In all of these situations, it’s important to verify that your tags are firing correctly. For enterprise websites, a tag... read more
Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted advertising has gotten a bad rap, due in large part to the misuse of personal data by certain actors in the tech industry. But, iQuanti’s Dan Borger writes in Street Fight magazine, there’s a right way to do targeting: one that provides consumers... read more