Team iQuanti
Digital Marketing Insights from : Team iQuanti
Search Engine Journal: Can SEO Be Made Predictable?
iQuanti’s Ajay Rama (SVP, Products & Solutions) writes in Search Engine Journal about how, with the deeper understanding of data and development of the right algorithmic scoring models, SEO can stand on its own as an acquisition channel—becoming more... read more
iQuanti Expands Operations in the APAC Region
Digital performance marketing company iQuanti has announced its foray into India and the APAC markets. Digital advertising spend is increasing rapidly in the Asia-Pacific region—and iQuanti is expanding to keep pace. APAC will represent 34% of global digital ad... read more
Understanding Google’s E-A-T Guidelines – Gearing Up for Search Success
Today, the E-A-T (expertise, authority and trustworthiness) metric is highly influential in determining how pages rank in search—especially for so-called YMYL (your money or your life) content. The reason is that Google looks closely at page quality to assign rank. As... read more