Team iQuanti, Author at iQuanti Performance Marketing Agency

The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO

As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a... read more

MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers

The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting... read more

Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn

It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to... read more

AdGully: How Real-time SEO Grows Revenues

Real-time SEO is all about predicting search demand and more importantly being ready. The consumer mindset is shifting fast, and SEOs are struggling to adjust to the demand trends. iQuanti’s Aditya Saxena (SVP, APAC) writes in AdGully, presenting tips on how real-time... read more

Responding to COVID-19: Evolving Credit Card Search Trends

In our last report, we looked at the changing consumer needs in response to the COVID-19 crisis. At iQuanti, we have been constantly monitoring the fluctuations in search demand to understand consumer priorities and help our clients adapt and win in this new normal.... read more

Team iQuanti

Digital Marketing Insights from : Team iQuanti

The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO

MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers

AdGully: How Real-time SEO Grows Revenues

Responding to COVID-19: Evolving Credit Card Search Trends

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