Sreekant Lanka
Digital Marketing Insights from : Sreekant Lanka
Responding to COVID-19: Tactics for Financial Marketers
The COVID-19 pandemic has shaken up the world economy. Across industries, we have observed business and consumer behavior seeing massive, unprecedented shifts over the last couple of weeks. At iQuanti, our team has put together a study to provide business leaders and... read more
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent... read more
Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
Google’s parent company, Alphabet (GOOG), announced its quarterly earnings earlier this month, missing street expectations by slight margins and bringing in $40.5 billion. While Google missed the analyst estimated earnings per share, other metrics like revenue, TAC... read more