Michael Bertini
Digital Marketing Insights from : Michael Bertini
Here’s how community banks can start thinking ‘digitally local’
A small bank or credit union won’t have the same marketing budget – or branch footprint – as the big national banks. But that doesn’t mean small financial institutions are always at a disadvantage to their large competitors. Local community banks have unique... read more
Here’s how to identify content gaps to strengthen your banking SEO strategy
Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? For financial-services organizations that are seeking to differentiate themselves, content... read more
Google I/O 2019: Googlebot updates (and its impact on enterprise SEO)
The Googlebot is getting an update Google recently announced a major change to the Googlebot – a largely invisible one that could nonetheless impact brands’ enterprise SEO strategies. Moving forward, Google will keep the Googlebot up-to-date with the latest... read more