iQuanti, a digital marketing agency that specializes in predictive data has tabulated the search frequency via Google and Bing for the nominees in 16 Emmy Awards categories and ranked them in order of most- to least-searched. If winners were based on search frequency, then the winners would be the following:
• Drama Series: Mad Men
• Comedy Series: Modern Family
• Lead Actress in a Drama: Taraji P. Henson, Empire
• Lead Actor in a Drama: Kevin Spacey, House of Cards
• Lead Actress in a Comedy: Amy Schumer, Inside Amy Schumer
• Lead Actor in a Comedy: Louis C.K., Louie
• Supporting Actress in a Drama: Emilia Clarke, Game of Thrones
• Supporting Actor in a Drama: Peter Dinklage, Game of Thrones
• Supporting Actress in a Comedy: Julie Bowen, Modern Family
• Supporting Actor in a Comedy: Adam Driver, Girls
• Variety Talk Show: The Colbert Report
• Variety Sketch Series: Saturday Night Live
• Miniseries: American Crime
• Actress in a Miniseries or a TV Movie: Jessica Lange, American Horror Story: Freak Show
• Actor in a Miniseries or a TV Movie: Adrien Brody, Houdini
