A Financial Marketer's Handbook to Navigating a Cookieless World

15 October 2021

Overview

Google announced in January 2020, that it will be removing third-party cookies from Chrome in an effort to build a “more private web.” The timeline for the rollout has now been pushed to mid 2023. This change is going to have a  massive impact on the entire digital advertising ecosystem. This handbook on navigating a cookie-less and privacy-first world offers a glimpse into the new world that financial marketers will encounter.

Highlights

Changes in third-party cookies and privacy policies: What specific changes we can expect to see over the next two years.
The overall impact on digital marketing: From advertising capabilities to key players, how these changes will affect the entire digital marketing ecosystem.
The overall impact on financial marketers: A look into how a cookie-less world will have an impact on digital channels, attribution, and full funnel marketing.
What financial marketers can do in this new marketing landscape: From maximizing the potential of first-party data to a stronger focus on ROAS, specific insights into what financial marketers can do to succeed.

Authors

Vishal Maru
Senior Director,
Solutions

Shaubhik Ray
Senior Director,
Solutions

Yukti Vohra
Associate Manager,
Solutions