In the wake of the revelation that some Facebook user data was improperly accessed by political consulting firm Cambridge Analytica, internet users appear concerned with protecting their privacy. Phrases like “delete facebook account” and “how to delete facebook account” have seen higher-than-normal search volume.
Interestingly, brands who advertise on Facebook have actually become more active following the Cambridge Analytica scandal. Our data shows that American brands are posting 9% more content to Facebook than average.
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