Enabling Intelligent Performance Marketing
The digital marketing landscape has never been more complex. Search is now fragmented across multiple platforms, even as AI is transforming search as we know it. Privacy regulations are getting tighter, while consumer expectations for a personalized experience are rising. To win, marketers must capture and unify data across its ecosystem to gain actionable insights. Our solutions – powered by the latest analytics tech stack including Adobe and Google Analytics – helps do just that.
Advanced Marketing Analytics
Integrating search analytics, channel performance, and website data to drive ROI in a privacy-first world
Analytics Resource Augmentation
Boosting analytics capabilities of brands’ marketing teams by extending the services of expert data scientists
Cross-Channel Performance Insights
Making sense of data from your platforms ecosystem to drive digital marketing strategy and accelerate conversion
Driving Marketing Goals with Data and Analytics
Marketing Optimization
- Cross channel media planner and optimizer: A unified view of cross channel, multi-location, and multi product performance for real-time media optimization
- Analytics driven search ROI maximization: Integrated SEO and SEM view with insights for optimization
- Incrementality of brand search and other marketing channels
- Value based media optimization: Utilizing customer and transaction data to target high-value prospects
- Enhanced retargeting: Utilizing multiple attributes for high propensity audience retargeting
- Leveraging transactional data for marketing: Re-engaging high LTV customers who are likely to churn and measuring propensity for business banking through consumer data
User Experience
- Consistent cross-channel Messaging: Messaging tailored to different cohorts across stages of user journey, activated across channels
- Personalization: Utilizing multiple online and offline interaction data for personalization
Measurement
- Media mix and attribution: Complementing multi-touch attribution (MTA) with insights from media mix modeling (MMM) for channel attribution
- Cross channel reporting: Cross-channel, website, and competitor performance insights
- Online to offline impact assessment
- Establishing ROI of content investments
Foundational Data Management
- Data Management and Governance: In-depth knowledge of digital marketing data and platforms to set-up a robust data foundation.
- Tag and web analytics implementation and data standardization
The iQuanti Advantage in Data and Analytics
iQuanti has brought together patented frameworks, technologies, and algorithms that unlock digital marketing performance at scale for global brands.
Analytics & Data Science
- In-depth knowledge of digital marketing data and platforms to generate actionable insights that can be leveraged across marketing channels
- Core data science team that harnesses sophisticated statistical modeling techniques to build proprietary products and frameworks
Intellectual Property
- Proprietary analytics-based products and models that drive channel performance:
- ALPS™ for SEO
- Quality Score Framework for Paid Search
- Precision Targeting for Prospecting
- iCrawl: Affiliate crawlers
Channel Expertise
- Teams with depth in campaign execution
- Analytics teams with expertise on digital platforms such as DC SA 360, Conductor
- Fully certified in SEO, AdWords, Site Analytics, etc.
Data Partners
We work with some of the top platforms to deliver award-winning results to our clients
Customer Success Stories
See how our clients have used data and analytics to win at digital marketing
Transforming performance reporting: How iQuanti helped a financial services company migrate seamlessly to GA4
A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans, cash advance/payday loans, check cashing, prepaid cards, and money transfer services.
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Improving homepage performance for a niche bank
A top-tier Canadian bank that offers a market-leading reverse mortgage product to homeowners aged 55 and above. Reverse mortgage business comprises of advisor and consumer businesses. Our client uses digital/ web assets as well as ‘Web tophone’ to reach potential customers.
Read more >>
However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become more challenging.
For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion.
Read more >>Strategic Insights
Read insights from our data scientists on the role of analytics to drive success in today’s rapidly evolving marketing landscape
Measuring Marketing Success in a Cookieless World
However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become more challenging.
Mistakes to Avoid While Migrating to GA4
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024
Customer Data Platforms (CDPs): What Marketers Need to Know
A customers’ purchase journey today is rarely linear. Users are gathering information, stating preferences, comparing products, providing feedback and purchasing services across channels – both online and offline.
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