When choosing the right channels to divert marketing budgets to, even large enterprises often fail to make the right investments in SEO. Understanding and measuring the revenue impact of their SEO program can help CMOs and SEO leaders uncover the best SEO strategies in the future. In this iQuanti Webinar in partnership with Search Engine Journal, Wayne Cichanski (VP, Search & Site Experience) provides insights into what business benefits can be uncovered from certain SEO activities – including content, technical SEO, and authority building efforts – giving you the power to see your investment’s true worth.

• Forecasting and measuring the ROI of your SEO program to help build a case for SEO investments
• Understanding the expected ROI of your Content efforts
• Assessing the impact of investing in technical SEO efforts
• How to invest in authority building efforts