Overview

This year has been one of constant changes and challenges for financial marketers. Trends such as an uncertain macroeconomic environment, increased competition from online banks, the banking crisis, tightening privacy regulation, and generative AI have converged, making it imperative for marketers to reimagine their strategies.

How can financial brands transform digital acquisition to adapt at speed?

iQuanti’s Founder and CEO Vish Sastry and our guest speaker John Dotto, (SVP, Content and Site Personalization Marketing at U.S Bank) explore the answer with Financial Brand’s Jim Marous.

Watch the webinar to learn:

• Why true transformation means breaking silos to create a seamless experience for customers.
• How to build customer-centric strategies tailor made for financial services.
• The role of data and tech in understanding the customer better.
• Examples from our work across leading banks in the U.S.