Overview

Bringing PPC and SEO together offers new levels of efficiency, better visibility, and improved performance.

From leaning on organic results to offset paid search costs to using paid search targeting for tailoring results to distinct audiences, holistic search strategy helps businesses drive incremental growth.

Watch this On-Demand Webinar where Erin Wilson, HomeEquity Bank’s VP of Marketing and Wayne Cichanski, iQuanti’s VP of Search & Site Experience share winning search strategies including examples from HomeEquity Bank.

Key Takeaways:

• Maximize the digital shelf space by applying your keyword landscape across each available SERP slot to know what triggers what
• Build digital assets, campaigns, and site pages to specifically target each slot you are looking to acquire
• Leverage each channel for different stages and try catering to the behavioral needs of the user
• Navigate towards delivering a connected search program by attacking the SERP positions and user journey milestones collectively